In the summer of 2006, Lady Lion Head Coach Rene Portland was faced with a decision. Penn State and all member institutions of the Big Ten Conference could submit a proposal to apply for a $5,000 gift to spend in a way that would develop interest and attract more fans to their women’s basketball programs. Rene took this challenge very seriously and knew it was important to use this money wisely and meaningfully. After much thought, the idea for a Think Pink game was born.
In February 2007, the Lady Lions invited the Wisconsin Badgers to the Bryce Jordan Center to play a routine basketball game with a deeper meaning. Clad in pink uniforms, the first team in the country to set that precedent, the Lady Lions celebrated a victory while honoring approximately 30 breast cancer survivors during a special halftime ceremony. Fans showed support by purchasing official Think Pink shirts from the Penn State Bookstore and more than $20,000 was raised to support breast cancer research. A new Penn State tradition had been born.